Fair Health

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Track health page visits, quiz progress and the buttons that bring in leads.

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Health funnel

See which clicks turn into leads.

—Page visits
—Quiz opens
—Leads
Last 14 days · sample data
Fair Health Insights
Overview Quiz Buttons Page sections Am I overpaying? Channels
Dominicdominic@fair.com.au · Marketing

Health insurance funnel

fair.com.au/health-insurance, the comparison quiz and the Am I overpaying? page.

Sample data

Compared with the same number of days just before.

Home page visits
—
vs previous
Unique visitors
—
vs previous
Quiz opens
—
vs previous
Quiz completion
—
vs previous
Quiz leads
—
vs previous
Visit to lead
—
vs previous
"Am I overpaying?" leads
—
vs previous

Daily trend

Solid line is the selected period. Dashed line is the period before it.

Call button

Taps on the phone number (1300 955 691) on the health insurance page. A call isn’t a form lead, so these are counted on their own.

Quiz: health page vs landing page

The same quiz on two pages, for the dates above. Step rows show the share of people who started the quiz and reached that step. The higher one on each row is marked.

Health insurance pageCompare landing page

Quiz funnel

How many people who open the quiz reach each question. Red shows who left at that step.

Selected periodPeriod before

Which buttons open the quiz

Clicks on each call to action, and how many of those people went on to send their details.

ButtonClicksLeadsClick to lead

Every quiz

Each quiz Fair runs, for the dates and page above: how many people started it and how many sent their details.

QuizStartedLeadsStart to leadLeads vs before

Where attention goes on the page

Each section of the health insurance page, top to bottom: how many visitors scroll to it, and its share of all clicks.

Visitors who reached itShare of clicks (scaled)

"Am I overpaying?" funnel

People on the policy check page, from visit to asking for their exact saving.

Selected periodPeriod before

Where visitors come from

Click a channel to see its campaigns, then a campaign to see each ad (utm_content).

Channel / campaign / adVisitsLeadsVisit to leadLeads vs before

What people pick on each question

Every tap on a quiz answer for the dates above. Pick a channel, campaign or ad to see how that audience answers.

Chat assistant

How people use the chat on the health insurance page: what they ask, where they stop, and the leads and calls it brings in.

Chat funnel

How many people who open the chat reach each stage. Red shows who left at that step.

Selected periodPeriod before

Where people drop off

For each stage, how many people stopped there, out of everyone who reached it.

    What people ask

    Topics in chats for these dates. A chat can cover more than one. Pick a topic to see example questions and filter the conversations below.

      Questions the bot couldn’t answer

      Sent to the team in Slack. Add these to the bot’s knowledge base.

        Conversations

        Recent chats saved for review. Names are shortened and numbers masked. Full details are in Zoho. Pick a chat to read it.

        StartedPersonOutcomeProductGot toTopicsTouchpoints

          Sample data for the demo. Live numbers appear once the tracker is on fair.com.au and this dashboard is connected through Vercel.